Magnolia Golf Group ~ Driving Revenue, Player Engagement, & Market Leadership with Power Tee
Client: Magnolia Golf Group
Facilities: Avery Ranch Golf Club, Teravista Golf Club, Falconhead Golf Club (Austin, Texas)
Key Contact: Adam Owen, Owner
Magnolia Golf Group, operators of three premier public golf clubs in the highly competitive Austin, Texas market, automated their practice facilities with over 90 Power Tee units in May 2022. The strategic goal was to create an unforgettable guest experience, establish a distinct competitive advantage, and drive new revenue. The implementation was an overwhelming success, delivering significant financial returns, boosting instructor effectiveness, and establishing their facilities as the premier practice destinations in the region.
Magnolia Golf Group: Verifiable Outcomes & ROI
Significant Revenue Growth:
- A 29% increase in range revenue was achieved, creating a powerful, high-margin income stream. This growth was sustained even during the hottest months of the Texas summer, a traditionally slow period.
Operational Efficiency & Savings:
- The club saves an estimated $25,000 annually in grass tee maintenance per driving range by focusing play on the durable and consistent Power Tee mats. With Magnolia featuring three separate ranges, the total saved per year is $75,000
- The system proved exceptionally reliable, with ownership noting “next to nothing” was required for maintenance, overcoming initial concerns about operational upkeep.
“Since we put in Power Tee, the customer reaction has been incredibly positive… Customers are amazed at the ball coming up automatically… What Power Tee has done is taken us from an average range experience to an unforgettable range experience, this addition has truly set us apart from our competitors!”
Adam Owen, Owner, Magnolia Golf Group
Redefining Golf Course Dynamics
- Enhanced Instructor Effectiveness:
- The PGA instruction staff has fully embraced the technology. One Director of Instruction, who previously insisted on teaching only from grass, now uses Power Tee for every lesson.
- The system allows instructors to focus entirely on the student, helping golfers build confidence and rhythm more effectively, leading to increased lesson revenue.
- Unmatched Competitive Advantage:
- In their own marketing to members, leadership states that Power Tee, combined with Toptracer, “sets us apart from all other clubs in the Austin area.”
- This technological advantage has transformed their ranges into destination experiences, attracting new and repeat players and solidifying their market leadership.
- The PGA instruction staff has fully embraced the technology. One Director of Instruction, who previously insisted on teaching only from grass, now uses Power Tee for every lesson.
A Proven Business Solution
The success at Magnolia Golf Group provides a clear model for how to achieve strategic goals in the modern golf landscape. By investing in an experience that delights customers, Power Tee has proven to be a powerful engine for driving revenue, reducing operational costs, and creating a sustainable competitive advantage.
